Post by account_disabled on Mar 7, 2024 0:13:35 GMT -5
Nowadays having an e-commerce is a winning choice , from many points of view. In a landscape dominated by SMEs like the Italian one, however, digitalisation is still taking hold and not all companies have realized the great opportunities that an online sales platform can provide. In such a context, it would be interesting to know whether the majority of Italian companies have e-commerce or not, so today we will see, thanks to some research, what the situation is like in our country . The e-commerce landscape in Italy Before knowing whether the majority of Italian companies have e-commerce, let's analyze the health and evolution of this purchasing dynamic more generally.
The great paradigm shift that we have all experienced has highlighted a very important aspect of today's market: being present online is essential to being competitive . This factor, both in the b2b and b2c markets, is even more true in those highly vertical sectors in which few small and Hong Kong Telegram Number Data medium-sized companies compete. Given similar circumstances, how much is the percentage of Italian companies with e-commerce? The most recent and verified data is, unfortunately, surprisingly low: despite an increase in recent years, if we consider all companies with at least 10 employees , only one in seven has an internet sales portal available. This data must also be considered in light of the fact that, with the crisis brought by Covid, almost 400 thousand businesses have definitively closed their doors in the last two years.
Under such conditions, seeing an upward growth rate of e-commerce is encouraging , but we are still quite behind when compared to other European countries. How many Italian companies have e-commerce? Some data To better summarize the relationship between Italian companies and e-commerce we relied on the information collected by the B2c e-commerce Observatory, presented during the School of Management conference of the Polytechnic of Milan and by Netcomm entitled " B2c eCommerce: the future of Retail it starts here ”. In Italy, e-commerce turnover has been rising steadily for years . Since 2020, with the arrival of the pandemic, this figure has grown even more markedly, going from +17/18% in the pre-Covid years to +21%.
The great paradigm shift that we have all experienced has highlighted a very important aspect of today's market: being present online is essential to being competitive . This factor, both in the b2b and b2c markets, is even more true in those highly vertical sectors in which few small and Hong Kong Telegram Number Data medium-sized companies compete. Given similar circumstances, how much is the percentage of Italian companies with e-commerce? The most recent and verified data is, unfortunately, surprisingly low: despite an increase in recent years, if we consider all companies with at least 10 employees , only one in seven has an internet sales portal available. This data must also be considered in light of the fact that, with the crisis brought by Covid, almost 400 thousand businesses have definitively closed their doors in the last two years.
Under such conditions, seeing an upward growth rate of e-commerce is encouraging , but we are still quite behind when compared to other European countries. How many Italian companies have e-commerce? Some data To better summarize the relationship between Italian companies and e-commerce we relied on the information collected by the B2c e-commerce Observatory, presented during the School of Management conference of the Polytechnic of Milan and by Netcomm entitled " B2c eCommerce: the future of Retail it starts here ”. In Italy, e-commerce turnover has been rising steadily for years . Since 2020, with the arrival of the pandemic, this figure has grown even more markedly, going from +17/18% in the pre-Covid years to +21%.