Post by account_disabled on Dec 24, 2023 22:53:36 GMT -5
The sales profession is evolving. Lead feeding , prospecting , with the support of new technologies, SmartData approaches , social networks , content marketing and even growth hacking are gradually being transferred to marketing. Salespeople are focusing more and more on their core business: negotiation and closing . LinkedIn , one of the favorite tools for fans of Social Selling via its sales solutions, has just published its “ State of Sales in 2016 ”. Beyond showing which strategies and tools allow you to be more efficient, the study shows that the most successful salespeople use technology to develop their business and close more deals.
An increasingly technological sale Social selling and CRM tools are both the most popular Email Data and those that provide the most value. Among the most effective, social networks and all the solutions that make it possible to create and maintain relationships with prospects and customers are perceived as the most effective. The most connected spend 3/5 hours per week on their CRM and the addicts (1/4), more than 10 hours. Email tracking tools, productivity applications, sales intelligence tools are very popular, but salespeople spend less time on average. As a result, more than a third of companies plan to increase their investment in business technologies in the coming months.
The key? Networking More than 70% of salespeople use social selling tools such as LinkedIn, Twitter or Facebook. Networking solutions have the greatest impact on turnover. Whatever the tool, the objectives remain the same: provide value from the first interaction and create a long-term relationship. Indeed, the first salesperson who provides a clear vision of possibilities is the one who has the greatest chance of winning the deal. Seller who wins the deal Marketers generate leads using technology. Salespeople realize that they can create networks on a very large scale by also using new technologies.
An increasingly technological sale Social selling and CRM tools are both the most popular Email Data and those that provide the most value. Among the most effective, social networks and all the solutions that make it possible to create and maintain relationships with prospects and customers are perceived as the most effective. The most connected spend 3/5 hours per week on their CRM and the addicts (1/4), more than 10 hours. Email tracking tools, productivity applications, sales intelligence tools are very popular, but salespeople spend less time on average. As a result, more than a third of companies plan to increase their investment in business technologies in the coming months.
The key? Networking More than 70% of salespeople use social selling tools such as LinkedIn, Twitter or Facebook. Networking solutions have the greatest impact on turnover. Whatever the tool, the objectives remain the same: provide value from the first interaction and create a long-term relationship. Indeed, the first salesperson who provides a clear vision of possibilities is the one who has the greatest chance of winning the deal. Seller who wins the deal Marketers generate leads using technology. Salespeople realize that they can create networks on a very large scale by also using new technologies.